Specialty BI

As I work with CoE for SaaS and Cloud Computing at Bodhtree Consulting Ltd, I work with several starts ups which are mostly cloud based. There is one company which I feel is redifining the market in its area of operations.

And the company name is Analytix On Demand (AOD), LA based BI vendor.

AOD started as SaaS.

Delivered SaaS based BI services to its customers.

They have paying customers, good to hear that.

Story do not end there.

They strengthened the platform and started OEM deals.

They created industry specific verticals for clients with same base platform.

Is it not against cloud basics??????

Any technology guy would would yes.

But see the upside, they created platform and delivers it with successful business models.

This I guess is star strategy and I would like to categorize them as SPECIALTY BI vendors.

Vendors who are felxible to customer needs and understands market situation.

AOD with out hanging to technological fads is creating value in the marketplace.

They are strengthning platform and creating additional deployment and delivery models right from SaaS / OEM / Industry Specific Solutions.

And most of these are on cloud.

So I feel in these market conditions companies such as AOD who quickly adapt and add value to customers will sustain in longterm.